Un esprit produit bâti sur une discipline d’ingénieur.
J’ai commencé en génie logiciel et en ingénierie qualité, ce qui m’a appris à comprendre les produits en profondeur : comment les utilisateurs s’y déplacent, comment les systèmes se comportent, où se cache la complexité, et où les choses échouent.
Cette base a façonné ma façon d’aborder le produit aujourd’hui. Je me concentre sur la compréhension du vrai problème, la définition de la bonne direction produit, la structuration des workflows, l’alignement des parties prenantes, la priorisation de ce qui compte, et la transformation de l’ambiguïté en quelque chose que les équipes peuvent construire.
Je ne traite pas le produit comme une liste de fonctionnalités. Je regarde le système dans son ensemble, les décisions qui le sous-tendent, et le résultat qu’il doit produire.
01
Stratégie Produit
Définir la direction, les priorités et les décisions produit autour de vrais problèmes utilisateurs et business.
02
Découverte Produit
Comprendre le problème avant de s’engager sur la solution.
03
Systèmes Produit
Concevoir des workflows, des règles, des dépendances et des expériences qui fonctionnent ensemble de façon cohérente.
04
Livraison Produit
Transformer la direction produit en exécution claire à travers l’ingénierie, la qualité et les parties prenantes.
Full-time · 2024-Present · New York, United States · Remote
Product Owner (Product Manager Responsibilities)
Operate as a proxy to the SVP of Product, owning day-to-day product decisions, prioritization, and cross-team alignment across enterprise SaaS platforms.
Lead product design and solutioning for complex, workflow-driven systems, translating ambiguous business requirements into clear product flows, structured specifications, and interactive prototypes.
Drive backlog strategy, refinement, and prioritization, ensuring teams have well-defined user stories and acceptance criteria that support reliable, scalable delivery.
Create detailed workflows, diagrams, and prototypes to reduce ambiguity, accelerate alignment, and improve product understanding across engineering, QA, and stakeholders.
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Lead execution across multiple cross-functional teams, managing dependencies and maintaining momentum across shared enterprise platforms.
Design and maintain end-to-end workflow models to support enterprise-scale systems and enable model-based development and testing.
Partner closely with engineering and QA to validate functionality, data integrity, and end-to-end behavior prior to release.
Facilitate product demos, stakeholder reviews, and internal enablement sessions to support adoption, alignment, and release readiness.
Apply strong techno-functional expertise to bridge business needs with technical execution and adapt quickly across new systems, tools, and product domains.
Contribute to release communication, product training, and internal support readiness, helping expand product understanding beyond the development team.
Enterprise SaaS for brand protection, rights management, and content compliance
La partie difficile Making shared platform capabilities coherent across products that each wanted them shaped their own way.
FADEL’s cloud platform supporting the full asset lifecycle, from creation to distribution and monitoring. Core areas include talent and agreement management, asset rights management, rights clearance, content tracking across social and e-commerce platforms, workflow automation, takedowns, renewals, analytics, and reporting.
Contribution Contributed to product strategy, workflow design, backlog prioritisation, requirements definition, and cross-functional alignment across shared enterprise capabilities.
La partie difficile One core product, many banks and regulators, each with its own rules, formats, and rollout.
An end-to-end secure platform helping financial institutions replace traditional paper cheque processing with electronic workflows.
Contribution Contributed across requirements analysis, system enhancements, testing strategy, process improvements, UX updates, security remediation, browser upgrades, integrations, reporting, and multi-bank implementations across Jordan, the UAE, Bahrain, Qatar, Palestine, and Seychelles.
La partie difficile Holding web, iOS, and Android to one experience while each shipped on its own cadence.
A customer-facing marketplace ecosystem across web, iOS, and Android.
Contribution Contributed to platform quality, release readiness, user-experience improvements, API testing, security and compatibility validation, localisation, and cross-platform consistency.
International Institute of Business Analysis (IIBA®), Member
Scrum.org, Member
International Software Testing Qualifications Board, Member
Quality Engineers Alliance, Founder
Outils & façon de travailler
How I work, not just what I use.
I use tools as accelerators, not as the process. My focus is choosing the fastest way to understand, model, prototype, validate, and communicate a product decision.
Product Management & Modeling
Jira
Confluence
Draw.io
Product workflow modeling
Requirements modeling
Process mapping
Prototyping
AI & Product Building
ChatGPT
Claude
Claude Code
Claude Design
Codex
Cursor
Gemini
Google AI Studio
Used for rapid prototyping, product exploration, research, requirement shaping, workflow design, documentation, test scenarios, idea validation, and accelerating delivery.
Product & Quality
TestRail
Postman
API validation
Acceptance criteria
Test strategy
Release validation
Engineering Collaboration
Git
GitHub
GitLab
Azure DevOps
Docker
Data & Systems
SQL
MySQL
PostgreSQL
Team Collaboration
Slack
Microsoft Teams
Google Meet
Zoom
Trello
Réflexions
How I think about product.
01
Clarity beats complexity
Complex products require clear thinking, structured communication, and simple decisions. My role is often to reduce ambiguity and help teams focus on what matters most.
02
Outcomes over activity
Shipping features matters, but meaningful outcomes create value. I focus on connecting product decisions to real user and business impact.
03
People make frameworks work
Workflows and methodologies exist to support people, not the other way around. Great products are built through trust, collaboration, and shared understanding.
04
Strategy must become execution
Vision alone is not enough. Strong product leadership translates strategy into priorities, roadmaps, decisions, and delivery.
How I lead
Leadership & Scrum
I lead by creating clarity, ownership, and momentum, then getting out of the way so the team isn’t waiting on me for every answer.
How I run teams
Clear ownership: Everyone understands what they own, what decisions they can make, and where escalation is needed.
Context over instructions: I explain the business problem, outcome, and constraints so the team can contribute to the solution.
Early risk identification: Technical, QA, and operational concerns surface before they become release problems.
Direct communication: I would rather deal with an uncomfortable fact today than an avoidable incident later.
Scrum & Agile experience
I have operated as a Scrum Master, Product Owner, Business Analyst, QA Lead, and Product Management proxy. I facilitate planning, refinement, prioritization, and retrospectives, and work with engineering and QA to keep requirements testable and dependencies visible.
Give people clarity, context, and ownership, then remove the obstacles that stop them from doing their best work.
Le travail ne consiste pas à choisir des fonctionnalités. Il consiste à lever assez d’ambiguïté pour que les bonnes deviennent évidentes.
Un ingénieur qui a appris à voir le système dans son ensemble, puis à y guider les équipes.
Work With Me
How we can work together.
Beyond full-time roles, I take on a small number of engagements: shaping a product, pressure-testing an idea, or building the team and process around it. Pick the situation closest to yours.
Choose the situation closest to yours
How I’d approach it
One lane: a single combined review, one decision gate with a named owner, then publish. The duplicate sign-off is gone.
Whether you are exploring product strategy, enterprise SaaS, AI-driven systems, workflow automation, or product leadership opportunities, I would be happy to connect.
If you are hiring a Product Owner or PM for an ambiguous enterprise problem, that is exactly the work I want. Tell me about it.
